AI Search Visibility

AI Visibility Tracking

AI Visibility shows you how AI assistants talk about and recommend your brand. A report tells you where your brand was named, where it was missing, how each platform describes you, and which citations the platforms used to form their answers. Every company on your account gets its own report, so agencies and resellers can track each client separately.

What Gets Tracked

For each company, we track up to sixteen prompts across ChatGPT, Google, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot. When an answer names your brand, we save a screenshot, record every URL the answer cited, and score how favorably the answer describes you.

Running Your First Report

Open the AI Visibility tab and click Get started next to a company.
We read the company website and draft sixteen prompts relevant to the brand and its category. This takes about a minute.
Review the list. Edit prompts, delete them, or add your own. The report is only as good as the prompts, so this step is worth your time.
Click Confirm and Run Report.

A report takes about 60 minutes. You will get an email when it finishes, or you can watch the report page populate in real time.

Prompts

A prompt is a question a buyer might ask an AI assistant, such as “What’s the best payroll software for a ten-person company?” We draft sixteen from the company website, in the language of the site, and anchor them to a city when the company serves a local market. Each one gets a category:

Commercial — a buyer looking for a provider. These are the prompts that win customers.
Informational — a buyer learning about the problem your category solves.
Branded — a buyer asking about you by name, such as “Is this company legit?”

Edit a prompt to reword it, remove one you do not want asked again, or add your own. The list holds sixteen active prompts. Changes apply to the next report, and results already on the report stay attached to the old wording, marked “Edited.” Click the eye next to a prompt to hide it from client reports — hidden prompts stay monitored but leave the share link, the PDF, and every figure on the report.

Reading Your Report

Four figures sit at the top of every report:

Brand presence — the share of prompts where at least one platform named your brand. This is the number to move.
Sentiment — how favorably AI answers describe your brand when they name it, from 0 to 100.
Prompts monitored — the prompts on the report, hidden ones excluded.
Citations — the distinct URLs AI answers linked while naming your brand.

The Platforms table shows, for each platform, the share of prompts where it named you, its sentiment, and the sites it linked most often. A green tag marks your own site. That last column is the shortlist for your next placements, because coverage on the sites a platform already trusts is what gets a brand into its answers.

Each prompt shows an icon for every platform that named your brand. Click one to open the captured answer with the prompt and the platform in frame. “Not found” means no platform named you for that question. The Citations table lists every URL an AI answer linked while naming your brand, with the prompts it appeared for and the platforms that cited it. Third-party pages here — review sites and listicles — are the pages doing the work for you, so keep them accurate.

Sharing Reports

Click Share Report on a company’s report to copy its public link. The link is permanent for that company and always shows the latest report. Download as PDF gives you the same report laid out for print. Both carry your white-label logo and reporting domain.

To feature a screenshot on the shared report, open any captured answer and click Add to report. It appears full size in a Featured captures section on the share link and the PDF. Hidden prompts stay off both. When a report finishes, the account owner gets an email with brand presence, sentiment, the platform count, and a link to the report.

Improving Your Results

Knowing where you are missing is only half the job. The other half is getting cited. Press releases are the fastest lever for AI search because AI answers overwhelmingly cite news coverage rather than a brand’s own blog: ChatGPT and Google trust Business Insider, Yahoo Finance, and AP News more than they trust your site.

Run a report, find a prompt worth winning, and publish a release built for that question. Coverage on high-authority outlets gives the models a primary source to quote — and a reason to name you in the answer.

Publish a Press Release