The distribution cycle

Four stages between a draft and a clipping report.

Nothing is distributed on the day you upload it. The desk reads it, you pay for a specific package, and the report comes back after the release has gone out.

1. 01

   The desk reads it

   An editor checks that the release has a news angle, names the organization issuing it, and carries a working email and phone number. Copy that reads like an advertisement is sent back. Eligible releases can clear an automated compliance check first; anything that does not is read by a person within one to three business days.

2. 02

   You pick the outlets, not a vague reach number

   Packages are priced per release and tied to a market. The comparison table lists which placements each one includes. You buy the one that matches the announcement, and you can buy a second for a different region later. The same release can be assigned to more than one order.

3. 03

   It goes out on the date you confirm

   Payment happens after the desk clears the copy. You confirm the distribution date, and the release is filed to the outlets in that package, in the language the package covers.

4. 04

   You get the links, not a screenshot

   The clipping report lists the live URLs where the release was placed. That is the document a client, a board, or an agency review asks for.